- Connecting People with Brands Authentically

Over my career, I’ve integrated creative strategy with user-centered solutions to deliver meaningful results. Below, you’ll find the key roles and projects that shaped my approach to building high-performing digital experiences.

Work Experience

BigCommerce

Director, Web Strategy

BigCommerce is a leading open SaaS e-commerce platform that empowers merchants to build, scale, and optimize their online businesses across global markets.

As the leader of web strategy for bigcommerce.com, I have driven measurable growth by continually optimizing core funnels, implementing data-driven UX enhancements, and aligning web experiences with changing business objectives to increase engagement and conversions.

Self-Employed

Ecommerce Consultant

Self-Employed Ecommerce Consultant provided strategic guidance to growing e-commerce brands, helping them optimize their digital presence, improve user experiences, and implement scalable web solutions.

I successfully increased conversion rates and streamlined online storefronts by leveraging data-driven design, personalized UX strategies, and best-in-class platform integrations.

McGarrah Jessee

Designer, Digital Lead

McGarrah Jessee is a full-service brand development agency known for creating highly engaging, customer-focused marketing campaigns and digital experiences for top consumer brands.

While at the company, I led digital strategy and UX enhancements that increased online engagement, optimized e-commerce experiences, and strengthened brand storytelling across web and mobile platforms.

Frog Design

Designer

frog is a global creative consultancy renowned for its innovative approach to product design, branding, and digital experiences.

While at frog, I collaborated with teams to design forward-thinking digital products with a focus on usability and innovation for key clients, including Sandisk and Ford Motor Company.

Olive Interactive Design & Marketing

Senior Designer

Olive Interactive Design & Marketing is an Austin-based interactive agency established in 1997, specializing in merging technology with humanity to craft compelling digital communications.

During my tenure as Senior Designer, I executed design, motion graphics, and development projects, crafting bespoke web experiences that blended UX best practices with engaging animated Flash interfaces for key clients including Dell, DMX, PBS/KLRU, KUT, and Hyatt.

You’re in good company

  • Sandisk
  • Hyatt
  • PBS
  • Yeti
  • Central Market
  • McGarrah Jessee
  • Olive
  • Andie Swim
  • Dell
  • Costa Sunglasses
  • Frost Bank
  • BigCommerce
  • Criquet Shirts
  • Frog
  • Shiner
  • Whataburger

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