Let’s build something great together.
I’m a web strategy director with a passion for crafting innovative and impactful digital experiences. With 20+ years in the industry, my work is focused on using technology to support human-centered design so that people can connect with brands authentically.
Innovative companies I've worked with
Capabilities - I blend data-driven strategy with creative execution to build engaging digital experiences.
Drawing on my background in e-commerce, brand marketing, and cross-functional leadership, I create solutions that generate measurable growth, elevate brand stories, and optimize user journeys.
- Holistic Product & Web Strategy. I bring over 20 years of hands-on experience in e-commerce, brand marketing, and web development. I love turning broad visions into concrete roadmaps, ensuring that every digital initiative serves both user needs and overarching business goals.
- Data-Driven Growth & Conversion Optimization. I rely on a blend of user research, analytics, and continuous experimentation to enhance engagement and drive measurable results. By testing new ideas and iterating quickly, I help teams refine the user journey, boost conversion rates, and maximize ROI.
- Cross-Functional Leadership & Collaboration. I foster open communication among designers, developers, and marketers, creating a space where everyone can contribute and innovate. My role is to align talents and perspectives around shared objectives, always aiming for smooth execution and impactful outcomes.
- Continuous Innovation & Emerging Technologies. I keep a close eye on industry trends and emerging tools, integrating them into digital experiences that resonate. My curiosity and willingness to challenge assumptions fuel new ideas that deliver meaningful value for customers and stakeholders alike.